![]() ![]() Ideally, this means when people are searching for help on a certain topic, your brand will show up. Similar to the reason listed above, the fifth reason brands use video is to build brand authority on a subject, and demonstrate expertise. Brands use video to build brand authority. Many people learn best through visuals, which is why video can be a phenomenal tool for educating prospects and even customers.Ĭonsider how you might incorporate educational videos into your own content strategy in unique ways – for instance, perhaps you include video demos for interested prospects, or how-to tutorials for new users of your product. Ultimately, many marketers use video to attract visitors to a company's social pages.Ĭonsider, for instance, this #ShaveItOff video by Gillette partner The McFarlands: Brands use video to grow a social media community.ĭid you know that four of the top six channels on which global consumers watch video are social channels? Add in a gorgeous Aspen backdrop, and viewers might be fooled by the true purpose of the video: to sell Fabletics clothing.Ĭonsider how you might also create a unique, compelling video to attract new prospects and even close sales deals. Another benefit for HP is that the box weighs less, which lowered shipping costs and reduced transportation emissions.While at first glance it might look like a somewhat-random video of Kate Hudson running through the Aspen wilderness, it's actually an effective example of a video with the purpose of increasing sales - without appearing like, well, an ad.įor instance, while the video portrays Hudson in a range of workout gear from her October Fabletics collection, it also incorporates an exclusive interview with the celebrity to discuss family, nature, and growing up in the mountains. The fibre is incredibly strong and decreased packaging materials by 29%, reducing materials and maintaining protection. HP wanted environmentally friendly packaging that minimises the impact of their business operations on the environment, while also being strong enough to protect its products from their long journeys from factory to end-users, especially in humid conditions.īy partnering with Billerud, HP started using fluting and liner made with virgin fibre sourced from responsibly managed forests. One such brand is HP.Īs a producer of nearly 40 million notebooks in China every year, HP wanted to come up with a sustainable packaging solution, because most notebooks are shipped to the United States and European markets. Many of today’s brands are concerned with the amount of greenhouse gas emissions they are producing, which are contributing to global warming and natural disasters. Decrease carbon footprint, lower shipping costs By 2025, Walmart aims to have 100% recyclable, reusable or compostable packaging.ģ. Walmart's CSO Kathleen McLaughlin says Walmart's goal is to take an assertive approach in transforming the retail sector for sustainability. ![]() ![]() Walmart has a chief sustainability officer, a role that has been gaining in popularity since 2010, with more than 120,000 new CSO jobs added, according to. In Walmart's 2018 Global Responsibility Report, its chief executive officer Doug McMillon stated that one of Walmart's goals is to become a trusted company that creates value for society. Walmart, one of the largest retailers in the world with more than 11,300 stores in 27 countries and e-commerce websites in 10 countries, recognises its influence and has taken steps toward a leadership role in sustainable packaging. Sustainable packaging shows corporate social responsibilityĪ focus on corporate social responsibility means a business is committed to enhancing the environment and society, not contributing to its destruction. ![]()
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